Specify the conditions under which you buy inventory – your ad is only displayed (and you only pay) when these conditions are met.Automate bidding on ad inventory and streamline previously laborious buying processes.Track and optimize your campaign with real-time metrics.Programmatic DOOH platforms allow you to: Programmatic digital out of home advertising (‘programmatic DOOH’ or ‘pDOOH’) refers to digital billboard and other media space bought via an automated bidding platform, or programmatic exchange. Finally, thanks to the increased adoption of self-serve ad sales, advertisers of all sizes will have greater access to OOH, which will only fuel the growth of DOOH further.” The number of digital billboards, taxis, and place-based ads in the US has increased by more than 40% in the last four years. “Indeed, the global DOOH advertising market is slated to grow from USD$4.3bn (£3.2bn) in 2020 to USD$5.6bn (£4.2bn) in 2026, according to Marketwatch. “While out-of-home advertising (OOH) may sound a little old-fashioned, digital out-of-home (DOOH) is on the rise – despite two years of lockdowns and travel restrictions,” says Lisen Zethraeus, CMO, DanAds. With more DOOH inventory available than ever before, digital outdoor advertising presents a tempting option for SMBs looking to capitalize on a return to normalcy. Top DOOH advertising CEOs predict a return to pre-pandemic revenues this year as lockdown restrictions ease. When paired with programmatic DOOH, digital billboard advertising offers a unique combination of mass brand awareness and audience targeting functionality.
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