![]() ![]() Meta is focusing on the wider development of Metaverse software. While a camera watch could be useful in the metaverse, it would clearly be a niche product. Re-focusing: There is no doubt that Meta/Facebook is now full steam ahead in the Metaverse.It seems Meta was unwilling to forgo the camera and saw it as a must-have component of the smartwatch. Technical Difficulties: It is reported placing the camera module into the wearable has been challenging because it would interfere with other sensors.The never-launched Facebook Phone shows the company tries to develop devices that ultimately never arrive. Terrible track record: Facebook's track record with in-house hardware is abysmal.The company is also facing issues such as the first decrease in Facebook users ever. Cost-Cutting: Meta has confirmed it is on a path to cutting $3 billion from its annual expenses amid the ongoing economic downturn.The question is why is Meta cutting this device? There are a few answers worth considering: Cancelledīloomberg now reports that despite spending two years and plenty of money developing the device, Meta has decided not to put it into production. Facebook was originally planning a 2023 launch and a price tag of $349 (again, in line with the Apple Watch). It would look similar to the Apple Watch with a rectangular design with rounded covers, with a function button on the right. In fact, it was also purported to deliver a fresh take on smartwatch technology by placing a camera on the device for videos and images. While only renders of the proposed Facebook Watch were ever seen, it is widely believed the device was a genuine project within the company running on the codename Milan. However, it now seems Meta ( Facebook's rebrand parent company) has decided to stop the development of the device. In fact, there has been evidence of ongoing development as recently as late 2021. In many cases, developers left due to either a lack of demand or a lack of necessity - there's not much point to a native smartwatch app if you'll likely pick up your phone regardless.Facebook has long been rumored to be working on a smartwatch to rival the Apple Watch or Android wearables. Slack, Twitter, Uber and others have also ditched their wearable clients. Meta scrapped its wrist-worn Instagram app in 2018. Numerous well-known companies have dropped their Apple Watch apps over the years. That means cutting less essential projects, and it's safe to presume Messenger for Apple Watch wasn't a top priority. Meta is also laying off roughly 10,000 employees and refocusing its efforts in a bid to cut costs. That may have affected its potential audience. To start, the limited interaction hurt the app's appeal. There are a few factors that may play a role. That made it helpful for quickly acknowledging a message without reaching for your iPhone. The app couldn't offer text responses, but you could send audio clips, stickers and similar smartwatch-friendly responses from your wrist. Meta (then Facebook) introduced Messenger for the Apple Watch in 2015. Instead, it pointed users to Messenger on "iPhone, desktop and the web." Meta didn't provide an explanation in a statement to Engadget. While you'll still get message notifications beyond that point, you won't have the option to respond. As MacRumors notes, Meta is telling Facebook Messenger users that the Apple Watch version will be unavailable after May 31st. Say goodbye to another high-profile Apple Watch app. ![]()
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